Dopamine design for women-focused businesses who want to bring magic to their brand, attract their ideal customers, and make their dreams come true.

Illustration ⋆ Surface Patterns ⋆ Art Licensing ⋆ Branding ⋆ Web Design

Colorful notebooks and pencil with floral patterns and 'Make Magic' text on spiral notebook on pink background.

NOW BOOKING SPRING & SUMMER 2025

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NOW BOOKING SPRING & SUMMER 2025 ✿

Hello! Looking for your trusted design bestie?

I’m Danielle! —
An illustrator, brand identity, and surface pattern designer.

I craft colorful, magical designs that bring joy to your business, customers, home, and daily life.

Bright and colorful craft room with decorated shelves, vases with flowers, vibrant fabrics and art, and decorative items like miniature gold hands, disco balls, and pastel glassware.
Pink flower with eight petals and a black center on a white background.
Pink four-pointed star on white background
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Services

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Art & Illustration

Surface Pattern Design

Art Licensing

Brand Identity Design

Website Design

Partnerships & Collaborations

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An inspiring office space. Colorful, cheerful, and fun room full of fun decor with motivational posters, fabric swatches, a pink sofa, and pink cushions, featuring a bulletin board and a small cabinet with decorative inspirational items.
Pink four-pointed star
Pink stylized flower with eight petals and a circular center on a white background.
Pink four-pointed star on white background

Let’s take your brand and products from
meh to magical through strategy, collaboration, passion, and a lot of fun along the way.

Abstract pink flower design with a circular background and geometric elements on a pink field.

Surface Pattern Design & Licensing

  • Let’s collaborate to create a pattern that speaks to your customers, makes your brand stand out, and your products or services irresistible! Whether it be a single design or an entire collection, I will work with you to understand your brand, style, target audience, trends, scale, and ensure each design will look beautiful on the final product.

  • All of my existing surface pattern designs are available for licensing! I do not offer full buyouts at the moment. Licensing options include:

    Non-exclusive: A non-exclusive license is where you choose any existing design of mine to be manufactured by the printer of your choice, and sold as finished goods in one category. The design may also be licensed non-exclusively to other companies at the same time.

    Exclusive: Usage terms for an exclusive license are negotiated and agreed upon by all parties before any design work commences.

    As the designer, I retain the right to use the design during the licensing period for any other purpose not specified in the licensing agreement; for example, if you have exclusively licensed a design for Baby Clothes, then I may also license the design within a different category such as Wallpaper or Planners.

    At the end of the term, you will have the first opportunity to renew the design. If you decide not to re-license, then the rights to the design revert back to me.

Stylized pink letter 'D' on a circular pink background, decorative floral element below.

Branding Design

  • It’s WAY more than just a logo. For business owners who are ready to overhaul their image and place in the market with a one-of-a-kind, whimsical, magical brand identity that captures the attention of their ideal customer and helps them stand out from a sea of similar brands.

    Packages can include a primary logo, secondary logo, logo sub-marks, fonts & typography, custom brand illustrations, brand patterns and backgrounds, social media templates, brand & usage guidelines, mood boards, web design, + anything else you may need! Let’s customize a package that works best for you.

  • With a blend of strategy, magical design powers, and a joyful passion for my craft, I’ll create a logo that is true to your vision and helps you stand out in the most authentic, magnetic way that will attract your dream customers or clients.

Pink shield with star emblem and horizontal line design

Website Design

  • A fully customized Squarespace, ShowIt, or Wix website that you can easily maintain for years to come.

    For business owners who want to unlock the magical powers of a customized, strategic, and beautiful website perfectly aligned with their branding. The best and most effective way to attract your ideal clients and customers and keep them coming back for more.

Person posing on a pink animal cookie carousel in a whimsical, pink-themed room with polka dot and elephant patterns.

Hi, friends! I’m Danielle.

I love to create beautiful, magical designs that bring people joy.

I’m an artist & designer specializing in illustration, brand identity design, surface pattern design, and creative direction. My work is available for licensing, and I’m always looking for new opportunities and clients to collaborate with.

When I’m not designing and creating, you can find me decorating my home & hunting for unique vintage items, spending time in my garden, cooking & eating all the things, traveling with my fiancé, cuddling with my 3 cats, and throwing fun themed parties for family & friends.

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Follow along on my creative journey.

Become a part of my creative communities on Instagram, Etsy, Spoonflower, Pinterest, and LinkedIn, and get a peek into what I’ve been creating lately. I hope we can work together to bring some magic & joy to your brand, products, and customers.

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